Our Story

A journey rooted in nature. A legacy shaped by love.

Over 25 years ago, long before PRUDENS had a name, there was a deep, quiet love — for herbs, for mountains, for the untouched rhythms of nature.

It began with long walks through wild meadows and mist-covered peaks, collecting plants with care and curiosity. What started as a personal passion for botany and traditional herbal wisdom slowly turned into a lifelong journey of learning, formulating, and connecting with the earth.

We spent years exploring the healing properties of wild-growing herbs, studying their energy, texture, and scent. From drying flowers by hand to preparing the first tinctures and salves for family and friends, everything was done with reverence — for the plants, for the land, and for the people who trusted in their power.

As time passed, the dream evolved. What was once a quiet ritual became a calling: to share this knowledge, this devotion, and these natural treasures with others — in a form that feels both luxurious and honest.

That’s how PRUDENS was born.

More than just skincare, PRUDENS is the culmination of decades of exploration, research, and intention. Our name — meaning wise — honors the journey, the patience, and the quiet strength of nature itself.

Today, every product we create is a reflection of those early days:inspired by mountain trails and herbal gardens,informed by knowledge passed through generations,
 crafted with care in small batches, using only the purest natural ingredients.

We don’t follow trends — we follow the seasons. We listen to the skin. We trust the plants. And we invite you to experience a kind of beauty that is grounded, mindful, and deeply alive.

Welcome to PRUDENS — a story that began with love, and continues with purpose.