Herbs in Prudens

Discover the natural wonders of herbs in PRUDENS products. From enhancing your beauty with natural cosmetics to promoting wellness with herbal remedies, we strive to bring the best of nature to you.

Aloe vera (Aloe barbadensis miller) – The Plant of Immortality for Skin Health

Introduction

Aloe vera is a perennial succulent from the Asphodelaceae family, renowned for its thick, gel-filled leaves rich in hydrating, anti-inflammatory, and regenerative compounds. It is a staple in natural cosmetics—and science confirms why.

Scientifically Proven Benefits

Why We Use It in PRUDENS Products

In PRUDENS formulas, Aloe vera provides a calming base—soothing irritations (such as post-shaving), moisturizing, and supporting the skin's natural microbiome. It’s especially effective in products for sensitive or reactive skin.

Origin & Sustainability

Our Aloe vera is sourced from certified organic farms in Spain. It is hand-harvested and cold-processed within 6 hours to preserve its full bioactive profile.

PRUDENS Products Featuring Aloe Vera

Achillea millefolium – The Restorative Strength of Yarrow

Introduction

Achillea millefolium, commonly known as yarrow, is a perennial flowering herb native to temperate regions of Europe, Asia, and North America. Known since ancient times for its healing properties, its Latin name honors the Greek hero Achilles, who is said to have used yarrow to treat wounds on the battlefield.

Chemical Composition

Azulene and Chamazulene – anti-inflammatory and calming compounds
Flavonoids (apigenin, luteolin) – strong antioxidant activity
Tannins – promote tissue toning and mild astringent effect
Sesquiterpene lactones – antimicrobial and anti-inflammatory properties
Alkaloids – assist with wound healing and skin regeneration
Volatile oils (cineole, borneol, camphor) – antiseptic and soothing properties

Scientifically Proven Benefits

Promotes Skin Healing
Yarrow has been shown to stimulate the regeneration of skin tissue and accelerate the healing of cuts, scrapes, and minor wounds. Its tannins help stop bleeding, while its oils protect the area from microbial contamination.

Anti-inflammatory and Calming Effects
The azulene content helps reduce skin inflammation, redness, and irritation, making it suitable for sensitive or reactive skin types.

Tightens and Tones the Skin
Its astringent properties make it useful for refining pores, reducing excess oil, and improving overall skin texture.

Antimicrobial Protection
Yarrow's natural essential oils have been proven to inhibit the growth of certain bacteria and fungi, supporting skin health and hygiene.

Why We Use It in PRUDENS Products

Yarrow extract is ideal for products targeting irritated, inflamed, or post-shave skin. It is included in PRUDENS formulas where natural antimicrobial action and tissue regeneration are essential. It's particularly valuable in deodorants and skin-repairing balms.

Origin and Sustainability

Our Achillea millefolium is harvested from wildcrafted and organically grown sources in the Balkans and Central Europe. Sustainable harvesting ensures the preservation of natural populations and biodiversity.

Did You Know?

The name "Achillea" comes from the myth that Achilles used it to treat wounded soldiers.
In folk medicine, it was often called "Soldier’s Woundwort."
It has also been used in traditional teas for digestive and circulatory support.

PRUDENS Products Featuring Achillea millefolium

Herbal Healing Balm (in development)
PRUDENS Fresh Deodorant with Yarrow Extract

Artemisia absinthium – The Bitter Protector of Skin and Balance

Introduction

Artemisia absinthium, commonly known as wormwood, is a bitter, aromatic herb traditionally used in European and Asian medicine. Famous for its role in the preparation of absinthe and vermouth, wormwood also possesses potent medicinal properties — particularly in skin care and detoxification. It has been used to treat inflammation, infections, and skin irritations for centuries.

Chemical Composition

Sesquiterpene lactones (absinthin, anabsinthin) – anti-inflammatory and antimicrobial
Essential oils (thujone, cineole, borneol) – antiseptic, stimulating, and purifying
Flavonoids – antioxidant and protective
Phenolic acids – contribute to antimicrobial activity
Bitter principles – enhance circulation and metabolic activity
Tannins – mild astringent, help tone tissues

Scientifically Proven Benefits

Cleansing and Antimicrobial Effects
Wormwood’s essential oils and bitter compounds make it effective in controlling skin bacteria, fungi, and minor infections. It cleanses the skin, helping to prevent blemishes and irritation.

Anti-inflammatory Support
Its sesquiterpene lactones calm skin inflammation, reduce swelling, and support the treatment of eczema, dermatitis, and allergic reactions.

Stimulates Skin Metabolism
The bitter compounds of wormwood stimulate local circulation and skin regeneration, promoting a refreshed, healthier complexion.

Astringent and Toning
Its mild tannins tighten pores and improve skin firmness, particularly useful in formulations for oily or combination skin types.

Why We Use It in PRUDENS Products

PRUDENS includes Artemisia absinthium extract in detoxifying, balancing, and deodorizing products. Thanks to its purifying, antimicrobial, and anti-inflammatory action, it is ideal for natural deodorants, purifying creams, and skin tonics.

Origin and Sustainability

Our wormwood is sourced from small-scale organic farms in Eastern Europe, where it grows in its natural climate. We ensure that harvesting practices maintain both plant potency and ecosystem health.

Did You Know?

In ancient Greece, wormwood was dedicated to the goddess Artemis.
The name “absinthium” means “undrinkable” in Greek — a reference to its intense bitterness.
Used topically, it was traditionally applied to bruises and swelling in folk remedies.

PRUDENS Products Featuring Artemisia absinthium

PRUDENS Herbal Detox Cream (in development)
Purifying Deodorant with Wormwood Extract

Agrimonia eupatoria – The Astringent Ally for Skin and Wellness

Introduction

Agrimonia eupatoria, commonly known as agrimony, is a perennial herb belonging to the Rosaceae family. Traditionally used in European folk medicine, it was often referred to as “church steeples” or “stickwort” due to its tall flowering spikes. Agrimony has a long-standing reputation as a wound-healer and internal tonic, particularly valued for its astringent, anti-inflammatory, and mildly antimicrobial properties.

Chemical Composition

Tannins (gallotannins, ellagitannins) – strong astringent and toning action
Flavonoids (apigenin, luteolin) – antioxidant and anti-inflammatory
Silicic acid – supports skin structure and elasticity
Volatile oils (including agrimonolide) – antimicrobial and anti-inflammatory
Coumarins – mild spasmolytic and blood-purifying properties
Bitters and saponins – support metabolic and skin-cleansing functions

Scientifically Proven Benefits

Astringent and Toning Action
Agrimony is rich in tannins, which contract and tone the skin, helping to reduce pore size and manage oily skin. This action also aids in stopping minor bleeding and improving the skin's texture and firmness.

Soothes Skin Irritation and Minor Inflammation
Its anti-inflammatory compounds calm red, irritated, or sensitized skin, making it ideal for use in balms and aftershave products.

Supports Wound and Scar Healing
By tightening tissues and enhancing circulation to the skin, agrimony helps promote faster healing and reduces the appearance of minor scars or abrasions.

Mild Antimicrobial Properties
The essential oils and polyphenols in agrimony inhibit the growth of certain bacteria and fungi, contributing to skin cleanliness and balance.

Why We Use It in PRUDENS Products

PRUDENS incorporates Agrimonia eupatoria extract in its formulations designed to purify, tone, and restore skin. Its astringent and soothing properties are particularly valuable in natural deodorants, toners, and post-care creams for irritated or blemish-prone skin.

Origin and Sustainability

We ethically harvest agrimony from clean, pesticide-free meadows in Central and Southeastern Europe. This ensures both ecological sustainability and maximum phytochemical content.

Did You Know?

Ancient Romans used agrimony as a remedy for liver disorders and skin wounds.
Its name “eupatoria” refers to King Mithridates Eupator, who reportedly used the plant medicinally.
In folklore, it was believed to induce deep sleep when placed under a person’s pillow.

PRUDENS Products Featuring Agrimonia eupatoria

PRUDENS Herbal Toner (in development)
Balancing Deodorant Formula with Agrimony Extract

Arnica montana – The Alpine Healer

Introduction

Arnica montana, also known as mountain arnica or wolf's bane, is a perennial herb found in alpine meadows across Europe. For centuries, it has been revered for its potent anti-inflammatory and analgesic properties, especially in the treatment of bruises, sprains, and muscular pain.

Chemical Composition

Sesquiterpene lactones (helenalin) – powerful anti-inflammatory agents
Flavonoids – antioxidant protection
Essential oils – antimicrobial effects
Tannins – astringent and wound-healing
Phenolic acids – soothing and protective

Scientifically Proven Benefits

✅ Reduces Inflammation

Helps manage inflammation and swelling caused by trauma, injuries, or overexertion. Clinical studies support its effectiveness for osteoarthritis and post-operative recovery.

✅ Natural Pain Relief

Helps relieve pain from bruises, sprains, and sore muscles. Topical application is comparable to ibuprofen in some studies.

✅ Improves Bruise Healing

Accelerates the breakdown of trapped blood and lymphatic fluids, reducing discoloration and tenderness.

Why We Use It in PRUDENS Products

PRUDENS uses Arnica montana extract in its soothing and recovery formulas. It is ideal for post-workout muscle balms, trauma gels, and leg care creams. It’s a go-to herb for athletes and anyone with an active lifestyle.

Origin & Sustainability

Our Arnica is wild-harvested in certified alpine regions under strict sustainability protocols, ensuring no harm to the fragile mountain ecosystems.

Did You Know?

Arnica has been used in folk medicine since the 1500s.
Only topical use is recommended—internal use is toxic unless homeopathically diluted.
Helps horses recover from muscle strain in veterinary care.

PRUDENS Products Featuring Arnica montana

Muscle & Joint Relief Balm (coming soon)
Post-Workout Herbal Gel

Althaea officinalis – The Soothing Power of Marshmallow Root

Introduction

Althaea officinalis, commonly known as marshmallow root, is a perennial plant from the Malvaceae family. Traditionally used for its soothing and protective properties, it has long been a staple in European and Middle Eastern herbal medicine to treat irritation of the skin and mucous membranes.

Chemical Composition

Mucilage polysaccharides – hydrate, protect, and calm the skin
Flavonoids – provide antioxidant and anti-inflammatory effects
Pectin – supports tissue hydration and regeneration
Phenolic acids – gentle antimicrobial action
Tannins – mildly astringent, help tone the skin

Scientifically Proven Benefits

Soothes Irritated Skin
Marshmallow root forms a protective layer on the skin that reduces redness, itching, and inflammation. It is especially beneficial for conditions like eczema, dermatitis, and skin rashes.

Hydrates and Softens the Skin
Its mucilage content penetrates deeply to moisturize and soften the skin, increasing elasticity and comfort, especially for dry or sensitive skin types.

Supports Wound Healing
It promotes the regeneration of skin cells and helps reduce localized inflammation, speeding up the healing process.

Why We Use It in PRUDENS Products

Marshmallow root extract is used in PRUDENS formulations designed to protect and soothe the skin. It is ideal for sensitive or irritated skin and is especially suitable for protective creams, lotions, and natural deodorants.

Origin and Sustainability

We source our marshmallow root from certified organic farms in Europe. It is harvested during its peak mucilage content to ensure the highest level of effectiveness and benefit for the skin.

Did You Know?

The name "Althaea" comes from the Greek word althainein, meaning "to heal".
Ancient Egyptians used this plant in teas and ointments.
The original marshmallow candies were made using sap from this plant.

PRUDENS Products Featuring Althaea officinalis

Protective Herbal Cream (in development)
Soothing Herbal Deodorant

Contact Us Today

Reach out to us for any inquiries or orders regarding our natural cosmetic and herb products.